NIL Economics

[JerseyAlum]

NIL Economics

1. National brands (Fedex, JBL, etc) can be a donor for any kid at any school but they choose national prominence to attract the most possible consumers. TV contracts are big here as most seen college players of high skill would get national money to be seen most nationally and socials can link player and NIL brand.

2. Regional brands support the colleges closest to them of prominence. Think what industry is prevalent near certain U’s like pharma in NJ or legal in Boston or finance in NY and SF so you get the idea some Universities get more than others.

3. Universities cannot pay players or put money into NIL on their behalf. It’s forbidden by the NCAA as part of the “deal” for NIL so how it works is thru donorship into NIL funds for a player. “We” UConn fans and/or grads can donate but the school cannot.

4. For UConn think about national but for regional it’s thin since insurance left and Hartford is not a tier 1 city economically so that is why you don’t see us getting top 5 ranked kids and barely top 10 because they command NIL in excess of $750k and we just cannot do that unless we need 1 player. So we got 4 incoming next year with NILs est ~400k each for 1.6M total. No way we were getting Meleek if we wants $1M bc we would have $600k total left.

 

[Chief00]

With NIL the only thing I would pay attention to is real deals - these evaluation estimates and forecasted values are just that.

 

[Hurleyman216]

NIL Economics

1. National brands (Fedex, JBL, etc) can be a donor for any kid at any school but they choose national prominence to attract the most possible consumers. TV contracts are big here as most seen college players of high skill would get national money to be seen most nationally and socials can link player and NIL brand.

2. Regional brands support the colleges closest to them of prominence. Think what industry is prevalent near certain U’s like pharma in NJ or legal in Boston or finance in NY and SF so you get the idea some Universities get more than others.

3. Universities cannot pay players or put money into NIL on their behalf. It’s forbidden by the NCAA as part of the “deal” for NIL so how it works is thru donorship into NIL funds for a player. “We” UConn fans and/or grads can donate but the school cannot.

4. For UConn think about national but for regional it’s thin since insurance left and Hartford is not a tier 1 city economically so that is why you don’t see us getting top 5 ranked kids and barely top 10 because they command NIL in excess of $750k and we just cannot do that unless we need 1 player. So we got 4 incoming next year with NILs est ~400k each for 1.6M total. No way we were getting Meleek if we wants $1M bc we would have $600k total left.

We literally just landed a class with three 5 stars and a borderline 4th 5 star who is currently ranked as a 4 star. It’s the best recruiting class in UConn history…I think we’re doing ok so far in the NIL era. In fact, it might be the main thing keeping us competitive with the P5 considering none of them seem to want to win championships in basketball and invite us into their conference.

 

[HuskyHawk]

NIL Economics

1. National brands (Fedex, JBL, etc) can be a donor for any kid at any school but they choose national prominence to attract the most possible consumers. TV contracts are big here as most seen college players of high skill would get national money to be seen most nationally and socials can link player and NIL brand.

2. Regional brands support the colleges closest to them of prominence. Think what industry is prevalent near certain U’s like pharma in NJ or legal in Boston or finance in NY and SF so you get the idea some Universities get more than others.

3. Universities cannot pay players or put money into NIL on their behalf. It’s forbidden by the NCAA as part of the “deal” for NIL so how it works is thru donorship into NIL funds for a player. “We” UConn fans and/or grads can donate but the school cannot.

4. For UConn think about national but for regional it’s thin since insurance left and Hartford is not a tier 1 city economically so that is why you don’t see us getting top 5 ranked kids and barely top 10 because they command NIL in excess of $750k and we just cannot do that unless we need 1 player. So we got 4 incoming next year with NILs est ~400k each for 1.6M total. No way we were getting Meleek if we wants $1M bc we would have $600k total left.

There's plenty of regional stuff. Think car dealerships. Very easy for a UConn player to do a commercial for a local car dealership. These are not major corporate opportunities. Nobody picks insurance because a UConn player endorsed it. You might choose a local insurance agency that way though. Also, restaurants especially local chains. These are the bulk of NIL opportunities.

 

[husky429]

There are definitely plenty of local NIL opportunities--many of which you probably don't even know about. Clingan had a big one with a car dealership, for example.

 

[JerseyAlum]

There are definitely plenty of local NIL opportunities--many of which you probably don't even know about. Clingan had a big one with a car dealership, for example.

Yes agreed but was pointing out how other regions have higher profile industries and those bring donations from executives and companies.

 

[freshler40]

NIL Economics

1. National brands (Fedex, JBL, etc) can be a donor for any kid at any school but they choose national prominence to attract the most possible consumers. TV contracts are big here as most seen college players of high skill would get national money to be seen most nationally and socials can link player and NIL brand.

2. Regional brands support the colleges closest to them of prominence. Think what industry is prevalent near certain U’s like pharma in NJ or legal in Boston or finance in NY and SF so you get the idea some Universities get more than others.

3. Universities cannot pay players or put money into NIL on their behalf. It’s forbidden by the NCAA as part of the “deal” for NIL so how it works is thru donorship into NIL funds for a player. “We” UConn fans and/or grads can donate but the school cannot.

4. For UConn think about national but for regional it’s thin since insurance left and Hartford is not a tier 1 city economically so that is why you don’t see us getting top 5 ranked kids and barely top 10 because they command NIL in excess of $750k and we just cannot do that unless we need 1 player. So we got 4 incoming next year with NILs est ~400k each for 1.6M total. No way we were getting Meleek if we wants $1M bc we would have $600k total left.

Thanks for the breakdown. This is somewhat clearer who gets what and why.

 

[WhereistheDove?]

Yes agreed but was pointing out how other regions have higher profile industries and those bring donations from executives and companies.

Honestly, a lot of the mega NIL is just who your alumni are. A lot of these NIL deals have nothing to do with legitimate marketing spend and are just thinly veiled pay for play (FedEx being a prime example).

 

[John]

There are definitely plenty of local NIL opportunities--many of which you probably don't even know about. Clingan had a big one with a car dealership, for example.

Clingan and AK with Brooke Goff

 

[nelsonmuntz]

NIL Economics

1. National brands (Fedex, JBL, etc) can be a donor for any kid at any school but they choose national prominence to attract the most possible consumers. TV contracts are big here as most seen college players of high skill would get national money to be seen most nationally and socials can link player and NIL brand.

2. Regional brands support the colleges closest to them of prominence. Think what industry is prevalent near certain U’s like pharma in NJ or legal in Boston or finance in NY and SF so you get the idea some Universities get more than others.

3. Universities cannot pay players or put money into NIL on their behalf. It’s forbidden by the NCAA as part of the “deal” for NIL so how it works is thru donorship into NIL funds for a player. “We” UConn fans and/or grads can donate but the school cannot.

4. For UConn think about national but for regional it’s thin since insurance left and Hartford is not a tier 1 city economically so that is why you don’t see us getting top 5 ranked kids and barely top 10 because they command NIL in excess of $750k and we just cannot do that unless we need 1 player. So we got 4 incoming next year with NILs est ~400k each for 1.6M total. No way we were getting Meleek if we wants $1M bc we would have $600k total left.

tl;dr = your conclusion is that one of the wealthiest and most densely populated states in the country has no money or access to fan support.

Also tl;dr = you think UConn can't compete in the NIL era after winning the first two basketball championships of the NIL era.

Thank you for your interest in UConn athletics.

 

[JerseyAlum]

Honestly, a lot of the mega NIL is just who your alumni are. A lot of these NIL deals have nothing to do with legitimate marketing spend and are just thinly veiled pay for play (FedEx being a prime example).

Right so like Kentucky has a lot of alum who donate…The reinsurance industry is heavy with Kentucky executives who donate plenty. But also some can influence their companies not that reinsurance is a good luck nor is bourbon.

 

[Kitaman]

Have companies started reaching out to players yet for potential contracts or is this currently booster driven?

 

[willie99]

We have 3 top 25 kids committed for next year

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