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[QUOTE="Mazhude, post: 5033721, member: 2960"]
[URL='https://www.hartfordbusiness.com/article/heres-an-inside-look-at-uconns-name-image-and-likeness-infrastructure-and-how-its-key-to']Here’s an inside look at UConn’s name, image and likeness infrastructure, and how it’s key to recruiting, compensating and educating top athletes[/URL]

Courtesy of the Hartford Business Journal:

"you likely don’t know the names of the people who help UConn student athletes navigate the nuances of NIL. Names like [B]Jason Butikofer[/B] or [B]David Noble[/B].  Or, those who help raise NIL money for the athletes, such as [B]John Malfettone[/B] or [B]Marc D’Amelio[/B].

In the NIL era, which is only three years old, what they and others do to support the school’s athletes is becoming as important as the work done by the coaches, particularly in helping UConn recruit top athletes to remain competitive on the field, court or ice rink.

Hartford Business Journal dove into the morass of NIL to understand how UConn competes on this new financial playing field, including a look at how much money is involved — the short answer is, no one will say — as well as where it comes from and where it goes..."
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First name of men's bb coach