Nielsen's map of highest/lowest % of college football fans

[huskymedic]

Jeffrey Fuller‏@jjfuller72 Apr 8
Nielsen's map of highest/lowest % of college football fans. Port & Utah highest in west

Go to page 29 for better map. http://www.nielsen.com/content/dam/...ts/nielsen-year-in-sports-report-feb-2016.pdf

Tons of info in the above link.

 

[huskymedic]

Other metrics by Fuller: http://www.cougarboard.com/board/message.html?id=15829276

 

[Dooley]

MBB Champ Game: 28.3
FB Champ Game: 25.7

I know there is a CBS vs ESPN debate that will ensue, but I'm still kind of surprised.

 

[shizzle787]

According to this guy, we have a better fan base than Oklahoma, and we would have the third best fan base behind only BYU and Texas. Not bad.

 

[Seaa Blue]

Other metrics by Fuller: Big12 Expansion Data Tweets Compiled. Point people to this post (BamaCoug) - CougarBoard.com

Actual spreadsheet posted here:

Expansion Study

 

[B1GOSU]

I'm not sure this map is accurate. Nebraska should be as red as Ohio. According to this map, football is more popular in Iowa than Nebraska. I don't buy that for one minute. The Huskers have the nations longest running consecutive sellout streak, dating back decades.

 

[Chin Diesel]

I do find it hard to believe that no where in Texas is there a 46%+ interest. Even with growth in to the state or migration. Just doesn't seem right.

Same thing with South Carolina.

 

[mavblues]

Actual spreadsheet posted here:

Expansion Study

That's not the Navigate Research data, that's the data compiled by the BYU (Fuller) and he uses it to bash UConn (and others) and push BYU.

For one thing, our market size is wrong.

 

[huskymedic]

I'm not sure this map is accurate. Nebraska should be as red as Ohio. According to this map, football is more popular in Iowa than Nebraska. I don't buy that for one minute. The Huskers have the nations longest running consecutive sellout streak, dating back decades.

I do find it hard to believe that no where in Texas is there a 46%+ interest. Even with growth in to the state or migration. Just doesn't seem right.

Same thing with South Carolina.

From inside the report: "According to Nielsen Scarborough, the highest percentage of college football fans lie in the Southeast and Midwest (SEC and BIG10), speci•cally in Alabama, Ohio, Oklahoma, Tennessee, Georgia, Northern Florida, Iowa and Louisiana. The Northeast and Southwest have an expectedly lower college football fan penetration

Since it's a Nielson report - wouldn't they be talking about media viewship not butts in seats?