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Message: [QUOTE="spudzj6, post: 4410983, member: 6812"] Honest question to anyone who has subject matter expertise in sports marketing and building brands (via short social media videos). Main intention is to school myself in the idea behind sports marketing in todays environment Who are they marketing to in highlight videos, fans, recruits, companies for NIL deals? Do these videos give current players motivation as well? Are there slight differences in videos if they market towards a different audience? Finally, do you think the coaches have a day in what is put out on skill media? [/QUOTE]