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Message: [QUOTE="ecasadoSBU, post: 5061456, member: 3976"] Its crazy how in 2024 a University thinks its a good idea to get away from it's primary potential market (the residents of the State of Connecticut). The closer the ties to Connecticut the more fans the University can capture outside its direct student/alumni/staff base. I have never understood it and probably never will. That's why I always try to say I'm a fan of "Connecticut" or "Connecticut Huskies" whenever possible in written communication and even when I'm talking to someone They should always proudly try to market "Connecticut" as part of their branding strategy because a lot of people tend to follow teams based on geographic association. Who knows - it may help draw more fans to football games outside traditional alumni base. Those are just my 2 cents. Maybe they looked at the data and determined otherwise. who knows [/QUOTE]