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LisaG
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Apologies, this is behind a paywall, and no option to gift the article unless someone wants a free 30 day pass.
theathletic.com
A report in 2021, commissioned because of complaints about glaring differences between the men’s and women’s basketball tournaments, suggested that the women’s tournament could earn at least $81 million in the first year of a new deal — if it were sold on its own and not as part of a package deal — although that estimate was met with some skepticism by industry experts for its ambitions.
Ultimately, the NCAA and ESPN agreed to keep the bundle and valued the women’s basketball tournament at about $65 million per year under its portion of the agreement.
“It’s slowly building up to that because there’s proof in the numbers.” (Staley)
NCAA signs lucrative TV deal for championships, but women’s college hoops stays in bundle
Despite lobbying from coaches, women's college basketball won't have a stand-alone broadcasting deal for March Madness.
theathletic.com
A report in 2021, commissioned because of complaints about glaring differences between the men’s and women’s basketball tournaments, suggested that the women’s tournament could earn at least $81 million in the first year of a new deal — if it were sold on its own and not as part of a package deal — although that estimate was met with some skepticism by industry experts for its ambitions.
Ultimately, the NCAA and ESPN agreed to keep the bundle and valued the women’s basketball tournament at about $65 million per year under its portion of the agreement.
“It’s slowly building up to that because there’s proof in the numbers.” (Staley)
