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>>A possible place for the NCAA to start is allowing athletes to make money from non-athletic business opportunities, which is currently prohibited. McGlade said the NCAA has been approving waivers at a high rate to allow athletes to earn money if they, for example, develop a product or write a book. In a notable recent case, the NCAA provided a waiver to former Notre Dame basketball star Arike Ogunbowale so she could compete on the television show “Dancing With the Stars.”
Still, the NCAA would like to draw a line between allowing athletes access to money-making opportunities that have well-defined market value and those where payments could be arbitrary and used in lieu of improper recruiting inducements, a person who has been briefed on the work done by Smith and Ackerman’s group told The Associated Press. The person spoke only on condition of anonymity because the working group is not making its work public.
Such a stance would mean prohibiting an athlete from cutting a deal with a local business to appear in a commercial, for example, but letting athletes take advantage of opportunities to monetize their social media followings.<<