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Message: [QUOTE="BroadwayVa, post: 2373466, member: 6118"] The problem with changing the game is: you may lose your base or those that were happy with the game--ala the men's college game. Marketing is essential--hold your most positive aspect and people often before the public--if you want to do it over time--start with they youngest and work your way up the in age groups---Mao, Joe S, Adolph, Churches, US Gov have done this very effectively. The selling of an idea is a bit more intricate than selling a product--and WCBB is a product. Uconn while a great local product does not reflect most programs and at times inhibit the growth of other programs--due to dollars required. [/QUOTE]