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Message: [QUOTE="bags27, post: 2368647, member: 6761"] sounds positively dreary. more corporate speak, more commercialization of a sport, rather than focusing on the essence of the game: [I]Each school will be assigned industry leaders. These sports business professionals are committed to helping schools audit their marketing plans. The mentoring relationships developed between the industry leaders and the schools will help in the evaluation of every aspect of the marketing plan. Through season-long conversations, best practices will be developed, and the effectiveness of the budget, communications, promotions, game atmosphere and more will be evaluated.[/I] [/QUOTE]