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Message: [QUOTE="Phil, post: 4589635, member: 66"] The WBCA had a special half-day marketing session at their annual convention a few years ago. Bill Fennelly was one of the featured speakers. Iowa State has an impressive marketing campaign, but some of the initiatives do not translate into postseason attendance. I don't recall the specific initiatives, so I will illustrate from some I know are done at Tennessee, I suspect that Iowa State does similar things. Tennessee would have special offers such as a two for one deal, or set up a special rate for a group of six games which might include one dollar tickets. Those translate into increase ticket sales, but not always increased fannies in the seats. I don't know whether Iowa states reported attendance is ticket sales or turnstile counts, but those numbers can be very different. The key point is that the NCAA doesn't engage in those types of offers, so a regular-season game might have increased attendance due to some promotion, but those promotions don't apply to postseason. (An obvious argument is that perhaps the NCAA should engage in those types of promotions but the fact is they don't). I applaud the marketing gimmicks, but a mild irony is that the team's most successful with marketing gimmicks during regular season might see the biggest drop off for postseason attendance. [/QUOTE]