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Message: [QUOTE="Exit 4, post: 3819848, member: 2268"] I just don’t see how taking a supposedly successful channel like USA with its drama audience and bumping those eyeballs off on select evenings and weekends for a different live sports audience is going to work on a regular basis. Basically they are recreating old fashion network tv format -I guess. I can only surmise that they also see USA as having content creation challenges in the years ahead, so this sort of plugs that potential hole, albeit with a different audience. Seems sort of branding challenged. I guess this is perhaps the first of many future channel consolidations in the linear tv space in order to respond to declining subscriber revenue and ad sales. And maybe they already know they wont be in position to win more live content in the years ahead because Amazon, Google, etc are about to jump into the fray, so might as well get on with a transition/migration while you still have some sort of brand and content. [/QUOTE]