NBC: Going to the Dogs. A new Media Rivalry for UConn | The Boneyard

NBC: Going to the Dogs. A new Media Rivalry for UConn

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You know what they say about competing with babies and dogs....

Unleash the hounds: NBC adds prime-time airing for dog show

Published November 19, 2012, Page 12

T
hanks to a lockout that has claimed more than a quarter of the NHL season and the Winter Classic, you won’t see any NHL hockey on NBC or NBC Sports Network any time soon.

However, the Peacock Network is airing The National Dog Show twice over this holiday weekend, including in a new prime-time slot on the Friday after Thanksgiving.

For the past 10 years, America’s most-watched dog show has held down a spot on NBC from noon to 2 p.m. ET on Turkey Day. Helped by a lead-in of NBC’s coverage of the Macy’s Thanksgiving Day Parade, the National Dog Show has performed like a champion, averaging a 5.3 rating and 19 million viewers. By way of comparison, the NHL regular season averaged a 1.0 rating and 1.58 million viewers on NBC last year. The Winter Classic was tops in the regular season, earning a 2.1 rating and 3.733 million viewers.
 
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