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Message: [QUOTE="HooperScooper, post: 5295462, member: 10"] I guess we shouldn't care because we have no stake in it but Adam Silver sure seems to care. Why is that since there's a new 10 year media rights deal? [I]Silver also put a happy face on the NBA Finals ratings. Games 1 and 2 together [URL='https://fos.cmail19.com/t/t-l-gyuex-jyqijujv-b/']averaged 8.84 million viewers[/URL]. This total is down at least 24% from the past three years and is the lowest since 2007, except for during the Lakers’ bubble championship in 2020. Silver acknowledged that the goal was to draw in more casual viewers in a fragmented content marketplace. “We have to be innovative and find new ways—podcasts, social media, direct-to-consumer marketing, new digital platforms that we’re moving to next year; ESPN and ABC are doing the same—it’s a changed society,” Silver said.[/I] [URL unfurl="true"]https://frontofficesports.com/adam-silver-on-nba-finals-court-decals-they-were-slippery/?utm_medium=email&utm_campaign=FOS%20AM%20June%2012%202025&utm_content=FOS%20AM%20June%2012%202025+CID_ef0c76f71539026feb461ea220b0d533&utm_source=FOS%20Daily%20Newsletter&utm_term=Adam%20Silver%20Opens%20Up%20on%20NBA%20Finals%20Ratings%20Court%20Decals[/URL] [MEDIA=espn]45495597[/MEDIA] [/QUOTE]