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Message: [QUOTE="JohnFSilver, post: 3370480, member: 1618"] This made me laugh. I am going to hijack here because this is where industry is right now. I think you guys have to be prepared for even more of this type of writing. The SB Nation, Bleacher, Sports Illustrated (crying here) and I am betting our local media eventually, will become more user-generated content. The biggest issue of digital publishers is that the ad rates you get just can't support quality writing. For example, when I used to do Athlon's Annual preview for UConn, it was $500 for about 800 words. Now? People write 1000 word screeds for free. The game in digital media is getting as cheap a copy as possible, fill it with SEO best practices, and then make it viral to generate higher CPM's for the ad. The content and quality is irrelevant to the marketing of the content. If you paid $10 for the content, and it made $50 or you paid $100 for the content and it made $120. What are you going to choose for a model? Especially if you are just looking to generate free cash out of the business and not interested in investing or building a brand. You can't spend $100 a story anymore (what we used to get for AP freelancing of about 250 words) and hope to get any ROI on it. Check out CPM calculators. There is no incentive in the market place for quality anymore, unless you got to a subscription site. That is why the athletic actually has no advertising on it. It' a great marketing tool, and, they decided it isn't worth the investment anyway. That's how bad digital advertising is. [/QUOTE]

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