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[QUOTE="NJHusky, post: 5325918, member: 114"]
There's a difference between being a great player in a sport and being the most influential athlete.

Tiger influenced golf and became a household name, bringing more eyeballs to the tv.   Jordan influenced the global basketball,  footwear industry and marketing by athletes.  He was the first player to get a %.

Nike had a market cap of 250 M when Jordan signed....it's 115 Billion now...thats a 46,000 percent increase..just with one company.   He changed how athletes got paid and was the reason the sneaker industry took off.

Lebron, Steph, Kobe...great players...they dind't change the industry...they just got paid a lot of money by an industry Jordan changed.

According to Chtgpt...[B]Unmatched Legacy[/B]: The [B]Air Jordan[/B] line is the gold standard in athlete-branded sneakers and widely regarded as the most successful endorsement in sports history   Jordan Brand generated over [B]$5.1 billion in revenue in 2022[/B], cementing its dominance in the sneaker world
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