Men’s Basketball NIL deals | Page 2 | The Boneyard

Men’s Basketball NIL deals

Serious question. What is the equation that an athlete looking to come to a school uses to determine the potential personal value for doing so?
Seems like the 4 variables are:

market (fan base)
Competition (other stars on roster who could eat into ones share or the advertising market)
Likelihood of winning (better the performance the more marketable you are)
Affluence of the market (more purchasing power in the market means more value in the advertisement deals).

How does UConn stack up there? We’ve diagnosed this stuff as nauseam in our realignment analysis and the recent Fox deal is a strong datapoint.

For all the talk about conference affiliation and it’s impact on success I’m surprised we’re not talking more about NIL, our brand and what it means for recruiting.
 

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