CL82
NCAA Men’s Basketball National Champions - Again!
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NCAA, ESPN Ink 8-Year, $920M Deal For 40 Championships
In signing a new broadcast deal, the NCAA appears to have rectified one of its biggest structural gender inequities.
frontofficesports.com
The deal, which will begin on Sept. 1, will pay out an average of $115 million per year, with women’s March Madness valued at $65 million of that number, NCAA President Charlie Baker tells Front Office Sports. The contract will end in 2032 to correspond with the end of the men’s tournament deal with CBS and Warner Bros.
While not as high as the NCAA study predicted, $65 million a year does provide an opportunity to give female athletes equivalent perks and benefits that their male counterparts get and, potentially, creates a pool of money that can be distributed amongst participating teams in the tournament.