Please don't kill the messenger! This was pulled off the Boise State Scout site that has hundreds of users online. Apparently a reporter associated with Houston's Rivals site talked to a TV executive familiar with NBC's desire to get into College Athletics.
If any of this is even remotely true it would explain the BE decision to turn ESPN down and also why the BB schools continue to hang around through all this BS.
It is 16-18 million for football schools plus 6-8 million for basketball schools. For a total of $22-26 million per for an All-sports member.
1) Comcast/NBC has one chance to get into the college game and that is via the Big East. The other conferences are locked in for years already.
2) This new Big East is simply massive. While SEC football is certainly king, outside of Florida, Georgia, and soon to be Texas, the other states simply do not matter. The Big 12's footprint is tiny by comparison. It is all about the money.
3) If you're a marketer, which is more attractive to you; access to New York/New Jersey, Chicago, Philadelphia, DFW, Houston, Boston, Washington DC, Tampa/St Pete, Miami, Denver, Orlando, Pitt, Baltimore, Indianapolis, Hartford/New Haven, Cincinnati, Milwaukee, and Louisville OR DFW, Houston, St Louis, Kansas City, San Antonio, and Oklahoma City? That's the difference in top 50 media markets between the newly configured Big East and the Big 12! Not only is this difference made up by TENS of millions more people living in the Big East footprint, those TENS of millions more people are also likely to have more disposable income than those folks who live in Mississippi, Kansas, Iowa, or Arkansas.
The simple fact of the matter is that the new Big East's footprint is so potentially massive, that even if it just pulls mediocre numbers, that's better than incredibly high numbers in the Midwest, Great Plains, Deep South, Atlantic Coast or Far West.
Population figures for the footprints of the potential new 6 AQ leagues;
138,923,151 BIG EAST
93,555,527 ACC
82,171,692 SEC
68,850,313 Big Ten
61,272,010 Pac Ten
39,685,629 Big 12
Sure, it's a bit of an oversimplification to only look at these figures, but you'd be foolish to ignore them. The difference between the top and bottom is ONE HUNDRED MILLION people!