March Madness Losses Mean Long-Term Budget Hits for Basketball Schools (Sportico) | The Boneyard

March Madness Losses Mean Long-Term Budget Hits for Basketball Schools (Sportico)

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Big East Tourney/Ackerman discussion:


>>“It’s critical the season [reaches the end] because the Big East tournament is our biggest event as a league. It’s an important component in our budget,” said Big East commissioner Val Ackerman, citing revenue from ticket sales, sponsorship and activations as well as its Fox broadcast deal for the nine-game tournament–which is set to expand to ten next year. “And we took a huge hit with the [NCAA] distribution. Everyone hopes and expects the tournament will be played in March or April, but if it has to get pushed back, if that’s what it takes to preserve the tournament and the payout, I think there would be flexibility there just so we make it to the end.”<<
 

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