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Message: [QUOTE="Kolumbo, post: 5156449, member: 4613"] I think Yormark understands the marketing strategy while the Big 12 members don't. Expansion is one piece. Competition, and taking market away from the acc, is another. I'm not fully engaged in the bowl process but adding UConn might also get the Big 12 a bowl tie-in near the northeast. ACC has both the Fenway Bowl (ACC-AAC) and Pinstripe Bowl (ACC-B1G). Yes, it should have been clear as day as the ACC has UNC-Duke as the prime example, the greatest college basketball rivalry running. The UCLA-USC grab was particularly valuable. UConn-Syracuse and UConn-Pitt are the two rivalries which would have really boosted the ACC's Northeast presence. BCU added nothing. And if the ACC had somehow managed to retain Maryland and add Rutgers, the ACC would outright own the entire east coast with no risk of being poached. [/QUOTE]