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Message: [QUOTE="tomcat, post: 2065718, member: 961"] Public Relations 101 -- not "spinning" or flackery, just common sense for what an institution must do if an image disaster happens: 1. Acknowledge the problem and its extent. Be as accurate as possible. In the process, get rid of the possibility of "gotcha." 2. If appropriate, apologize, both in general and if needed, to specific people. 3. If at all possible, give specific examples that show you are fixing the problem. It goes without saying that those examples must be real and effective. 4. Keep the public up to date on the progress of the investigation/remediation. So many people, some in high leadership positions, think they can short-circuit some of this, but that almost never works. Most often, they only succeed in making things worse. Baylor is an ongoing example of that. In the case of North Carolina, they actually may get away with it, because the NCAA seems to want to be complicit and they may be able to delay the findings over and over and over. That, however, is the exception. [/QUOTE]