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[QUOTE="champs99and04, post: 5032286, member: 488"]
The problem is that the networks don't see this as UConn making them money.  They see it as UConn costing them money because they beat bigger schools that would bring even more eyeballs (like Illinois).  And so, to the extent that CBS and FOX do associate with UConn is almost like an insurance policy.

Your point about women's basketball is correct, but that's also part of the problem.  UConn would be in a power conference right now if its brand power in men's basketball was the equivalent of what it is in women's basketball (in other words, if it was basically Duke under K).

The growing popularity of women's basketball is on one hand good for UConn and on the other hand bad - good because the program is still such a huge draw and bad because people will start to make the connection between the sport taking off and UConn's dominance waning.  (I only have to mention it because rule #1 dictates that Geno was a generation too early and that women's basketball will somehow become exponentially more popular because of UConn while still leaving it behind).
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