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Message: [QUOTE="j66kicker, post: 2542896, member: 4447"] On the surface that is some badass contextual placement marketing! But really probably a waste of money for the advertiser. I was in a mobility products business. We hired a search engine marketing consultant who said he could get us a million clicks (= "leads"). He did, by optimizing on the keyword "handicap." Of course the consultant got paid by the click, but 99% of the clickers were golfers. They probably had high golf handicaps, but all of them were able to walk and had no use whatsoever for our products. [/QUOTE]