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[QUOTE="j66kicker, post: 2789767, member: 4447"]
Interesting article, but I agree the author must have gone to the A'ja Wilson School of Economics.  One major difference in the NBA and WNBA is NBA franchises are actually worth something to sell.  His example of acquiring a franchise for $4.5 million and having it now valued at $1.1+ [B]b[/B]illion is reality.  The benefit of owning a major sports franchise is its potential appreciation in value.  Meanwhile the owner can do tax loss carry forwards and apply losses from one year to offset profits in a year where they do make money.  And, if they're in the right market, and savvy enough to own the media, stadium, parking, concessions, etc, so that the team is also a cash generating machine (think Yankees or Cowboys), then so much the better.

I really would like to see the WNBA players make more money.  But how is the NBA forking over more salary subsidy going to increase the popularity of the league, which is still ultimately going to be required for it to flourish, or even survive?
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