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Event organizers decided months ago to discontinue the game, which has been held nine times, mostly on a biennial basis, at Mohegan Sun Arena since 1999.
But the crowds were increasingly growing smaller each year, and it was getting harder to attract some of the big-name stars.
“It just became obvious to everybody that it was a lot for the few remaining (former UConn) NBA players to kind of carry it,” said Peter Gold, whose marketing firm, Gold, Orluk & Partners, helps coordinate the event. “Until the pump gets re-primed, the game has been set aside for the moment.”
But the crowds were increasingly growing smaller each year, and it was getting harder to attract some of the big-name stars.
“It just became obvious to everybody that it was a lot for the few remaining (former UConn) NBA players to kind of carry it,” said Peter Gold, whose marketing firm, Gold, Orluk & Partners, helps coordinate the event. “Until the pump gets re-primed, the game has been set aside for the moment.”
Jim Calhoun Celebrity Classic has been canceled
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