i went thru the financial report and couldn't find anything that broke out football vs. basketball. not saying it isn't there, but it's 60 pages long or so and i didn't see it. what i did find was something that broke down the revenues, expenses, and profitability of each program.
Football - $9.96M total revenue,$10.4M expenses, <$454,000> loss
MBasketball - $7.85M total revenue, $5.54M expenses, $2,312,000 profit
WBasketball - $5.56M total revenue, $4.08M expenses, $1,476,000 profit
so my point is, even if the info i found is from 2009 and not 2010, it's also important to look at the expenses. football is much more expensive, partly due to the sheer number of scholarship players on the football team. and the game expenses, team travel, and equipment were more than the men's and women's hoops combined by a wide margin.
i'm not disagreeing that football is king. but our football program is not as profitable compared to other big schools and our hoops programs are more profitable than most, esp. the women's hoops program.