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Message: [QUOTE="auror, post: 5317477, member: 1329"] Yeah the collective (or other organization paying NIL) can still be a non-profit in structure, but there has to be an intent to make money to benefit their mission from the NIL activity. So they can be structured as a non-profit, but have to be using the advertisement or signing in an effort to generate more in return than what they pay out for the ad. So you can't intentionally take a loss on the promotion. That's not a "legitimate business purpose". For example, a non-profit can have a fundraising benefit and pay the athlete to appear. But a collective can't just pay $10k to sign signatures without generating revenue on the signatures. If you do the signatures, you'd have to charge money per signature and then the fair market value guideline kicks in to decide how much you have to charge per signature in order to pay $x dollars to the athlete in NIL. [/QUOTE]