In addition, the NBC / ND contract, as currently structured, is not as lucrative as people might think. Now, they may be able to significantly improve upon it in the next cycle. ND remains premium content. I wonder what the average ACC and B1G game rating is?
SO since ratings and TV is driving this game, I went through all of the articles on that site for ratings and viewers (note - not all articles showed the share and the households). My takeaway, ESPN/ABC numbers dwarf everyone and they have the money. ND gets better ratings on ESPN than NBC. Versus and Fox/FX barely register a blip (format does not stay with the copuy and paste function):
Network League Game Share HH (mm)
NBC Ind, ND/AFA 1.1 1.587
ABC Big 12 OU/TX 4.3 6.533
ESPN Big 10 IA/PSU 3.5 5.367
ESPN Big 10 OSU/NE 3.6 5.639
CBS SEC FL/LSU 3.2 4.912
ESPN Big 12 OK St/TX 4.1
ESPN SEC LSU/TN 2.8
ESPN Big 10 MIO/MSU 3.6
ESPN Pac 12 AZ/OR 2.7
ESPN SEC Aub/AL 1.9 3.181
ESPN SEC GA/TN 1.4 2.412
FX Big 12 aTm/TT 0.5 0.824
Versus Pac 12 CO/Stan 0.2 0.274
ESPN MWC Boise/Fresno 1.685
ESPN Pac 12 CA/OR 2.513
ABC Big 10 NE/WI 3.5 5.753
CBS SEC AL/FL 4.6 7.593
ABC Big 10 MSU/OSU 3.6 5.472
ESPN SEC Aub/SC 3.2 4.814
CBS Ind, /Navy 1.4
FX Big 12 MO/OK 1.2 1.875
ESPN Big East SF/Pitt 2.878
CBS SEC AK/AL 2.9 4.726
ABC SEC/BE LSU/WV 4.1 6.503
ABC Big 12 OK st/aTm 3.4 5.301
ABC Ind/Big East ND/Pitt 3.1 4.322
ESPN SEC FL/KY 1.5 2.139
ESPN SEC SC/Vandy 0.9 1.368
ESPN Pac 12 USC/ASU 1.4 2.08
ESPN ACC FSU/Clem 1.7 2.571
ESPN ACC UNC/GT 1.3 1.826
ESPN Big 10 Emi/PSU 0.5 0.592
Versus Big 10 NE/Wyoming 0.3
NBC Ind ND/MSU 2.6 3.831
CBS SEC TN/FL 3 4.616
ABC Big 12/ACC OK/FSU 5.89 9.37
FX Pac12/BE USC/Cuse 0.69
ESPN MWC UT/BYU 0.879
ESPN Big10/ACC OSU/Miami 2.2 3.646
ESPN Big 10 PSU/Temple 1.4 1.953
ESPN SEC MS St/LSU 4.1 6.25
ESPN Mixed Boise/Toledo 1.9 2.755
ESPN Big 12/BE IA State/Uconn 0.6 0.953
ESPN Big 10/Ind ND/MI 4.5 7.451
NBC Ind/BE ND/SF 2.1 3.249
ABC SEC/Big10 AL/PSU 3.9 6.083
ABC SEC/Pac12 OR/LSU 4.6 7.751
ESPN Pac12/Big10 USC/MN 2.2 3.409
ESPN ACC Miami/MD 4.395
ESPN Mixed Boise/UGA 3.735
ESPN Mixed UNLV/WI 1.937