Social media is an emerging, ever-changing platform. As such, organizations wishing to leverage its power for their own interests are quick to jump in – and that offers both great potential and significant risk. This collection of new media has no long, solid history or any individuals with great depth and breadth of experience. Technical people are not marketers and marketers are not technical experts. I am constantly telling clients to embrace the media, but be mindful of the potential pitfalls -- and to have a backup plan. Minnesota's experience is not unique. Unfortunately for them, one of the biggest challenges is growing a community, which they had done, but have now lost. Some more info on the subject for anyone who may be interested: http://techcrunch.com/2012/10/11/tw...cked-account-could-be-the-tip-of-the-iceberg/
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