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Message: [QUOTE="azfan, post: 5269653, member: 7748"] This is the entertainment industry. As fans of the wbb segment of entertainment we of course support increasing this segment of entertainment with the accompanying positives for those entertainers. Realistically reviewing the entertainment industry there are a number of issues that are worth considering: 1. Growth rate in the industry 2. Competing options for entertainment 3. Relative viewership in the various avenues of entertainment 4. Cost of entertainment 5. Macroeconomic challenges On the margin I think an argument could be made that wbb has slightly increased the growth rate in the entertainment industry that is a small increase in the dollars spent on entertainment. This will have little to no effect on future growth of salaries for the entertainers in women's basketball. Competing options in entertainment. The sports subsegment of entertainment is experiencing a proliferation of competitors when one thinks about things like pickleball, minor league professional football, women's soccer which is a major competitor in my view to eyeballs for women's basketball well the list goes on. The challenge for women's basketball is to generate growth rates above these competitors. Of course the ultimate challenge for all participants in this segment of entertainment is market saturation. I think relative viewership of woman's basketball is the biggest uncertainty moving forward both due to the proliferation of new options for sports entertainment as well as options for other forms of entertainment. As an example I love women's basketball and in season it is my major form of entertainment. With that said however I'm a 70 year old retiree. Clearly not the target market for anyone who wants to grow an industry or a sub segment of an industry. The question becomes what are the preferences of those who are the future of entertainment in general and women's basketball in particular. Anecdotally it's my view that younger consumers of entertainment often choose soccer, volleyball, pickleball in the sports subsegment and of course in the non-sport segment they certainly love digital entertainment. Some colleges now have digital gaming teams and my grandchildren tell me that they actually watch other gamers on the internet. While I find this as baffling as some of my friends find my love of women's basketball baffling it's important to consider the impact that this will have on changing the segmentation within the entertainment industry. Digital Don sport entertainment is a major competitor in the entertainment industry to sports. Cost of women's basketball as well as relative cost. I always chuckle when I read on the BY comparisons of income for women basketball players and the desire for increases in those salaries. Increase costs of entertainment will clearly be passed on to consumers. I fully expect that. As an example my WNBA League pass is $40. ESPN plus to watch women's basketball was $100. General admission season tickets for NAU Lumberjacks and Grand Canyon Antelopes and ASU Sun Devils are $60 each. The desired increase in compensation for entertainers in women's basketball will increase the cost to me the consumer. Basic economics predicts what will happen - I will consume less. Given this major challenge the conundrum will be how to continue to increase relative women's basketball share of entertainment in the face of increasing costs. Has cost for one basketball increases I would expect that within the entertainment industry soccer pickleball, volleyball, track and field would increase as a proportion of sports entertainment and in fact marginal women's basketball shift their dollars and attention to non-sport entertainment. Macroeconomic impacts. Has a discretionary and often luxury good entertainment is susceptible to cyclicality and as the economy approaches another change in the business cycle we should be prepared for those impacts as spending on entertainment faults. [/QUOTE]

Verification: First name of men's bb coach