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[QUOTE="CL82, post: 2988956, member: 44"]
This is exactly my point.   I think that the study that you are thinking of predates the big media rights boom.  I do not believe that any study that does not consider the impact of of P5 media money and Nike money is relevant anymore.  Media rights money alone pays P5 schools @$35M-45M annually.  Right now we make a couple million.

Think about that.  Without any other change if UConn was a P5 school, it's Athletic Department is immediately profitable. That is before the impact of a share in post season revenue (@400M between the college football playoffs and contract bowls) and increase in value of Nike deal and IMG deal.  Keep in mind as well that you could also expect an increase in gate revenue and merchandise sales.  That is why football is critical for the health of college athletic departments.

Right now UConn is in the worst of all possible worlds.  It is spending like the major program with the revenue of a mid-major (sort of-  our Nike and IMG deals are very good, better than most P5 deals.)  It must do that if it is to remain a viable candidate in any future conference expansion.  Being in the P5 club is necessary to support college sports at a national level and FBS football is the key to that door.
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