Ok, in all seriousness, we do hold quite a sizable advantage over the other G5s (BYU exception) in that we can pull revenue from other sources to keep us close to "P5 whole".
If we get our Tier 3 rights returned, for example, SNY has shown to be a terrific partner for UConn. With an opportunity to air some Big 12 games, I would say they would be interested in continuing that partnership.
Our Nike deal expires in 2017. At the time it was signed (2010), it was one of the richer deals. Not top 10 rich, but $2.775M/yr in today's dollars more than likely doubles (at least) with Big 12 membership. UCLA can't sell out the Rose Bowl and struggle to penetrate the LA market and look at the apparel deal they just signed. We're not quite at that level, but part of our CR charm is our location. Nike paid fair value at the time and will likely do so again. And for the record, if Under Armour offers us anything similar to UCLA money, then I guess I am buying all new merchandise. But I'm guessing that President Herbst has a crystal ball and put Benedict in place to engineer the best possible deal for UConn in 2017-18 and forward.
The two biggest variables in showing our brand value can give us a significant edge in negotiating an entry deal. Right off the bat, assuming our T3 deals are still in tact and would pick up where they left off, we could be looking at over $12M/yr revenue. Aside from BYU, no other G5 can generate anywhere close to that kind of revenue without outside help from corporate support.