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Message: [QUOTE="billybud, post: 3009735, member: 3850"] My thought is that we are in a rapidly changing environment. "Markets" could drive in 2012....but maybe not in 2025. The last round of realignment was driven by inventory— bundle together as many schools from as many markets as possible to command the highest possible subscriber fees. The next round will be more about content. Put on the biggest possible games to garner the largest possible audience because the viewers themselves will sort of become the buyers rather than Comcast or Time Warner. Compelling match ups that people want to watch... UConn, in basketball, could provide such compelling viewing...I can imagine the Duke, UNC, VIrginia, etc games. Last week.... ESPN maintained its hold over the Saturday cable ratings yet again a week ago. [I]Once again, it was ESPN that took the top spot in the Saturday cable ratings. However, unlike the NFL wild card game that put the network on top the week before, it was college basketball that won the night this time around.[/I] I think compelling football match ups will still be of higher value (many more viewers), but there is a value in marquis basketball match ups. And that, should be the Huskies strong suit. [/QUOTE]