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Message: [QUOTE="ScottVib, post: 4344653, member: 694"] That data is very matchup dependent (and old at this point, as it's actually a survey of data from 2015-19, although a one year view of 2020-21 would be even less valuable as it's even more heavily skewed by the schedule that year). If that was the full measure then you'd argue that Washington State is getting completely hosed, after all they're #39, more valuable than UNC, any school from the 4 corners grouping, multiple SEC teams, etc. Big XII teams in that timeframe are getting boosted by games with Oklahoma & Texas. The real value of the team comes out what portion of those numbers that team in particular draws. You're nuts if you think Washington State draws the 39th most views, they just happened to have a run of years where they were facing desirable opponents in the weeks where the Pac-12 window was available for them on one of the major networks. Schools like the 4 corners grouping get hurt by the fact that their games in that timeframe corresponded to windows on lessor networks or lessor opponents. Those are valuations we can guess at though data like this, market size, alumni-base etc, but ultimately are held closely by network and conference partners. Holding that data out as proof is far from definitive. [/QUOTE]