Well, it's all about revenue and expenses so 2 things-1. ESPN vastly over paid for the NBA and is ruing that contract as revenues are not coming and 2. The Athletic is/will be in a similar situation as I don't see a truly viable revenue plan for them either.
We, on this forum, are a minority, we care about Women's sports, specifically WCBB. However, corporate dollars are not going to be spent in any meaningful way as viewership is still very low. Just a reality so let's keep that in mind when "railing" against the sports powers that be"-show them a viable revenue plan and investment will follow...short of that, and we are all just "Don Quixote's" fighting windmills...