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Message: [QUOTE="FairView, post: 4172112, member: 899"] You'll notice the Geno's eyeglass frames are all Nike - the prominence of the logo varies from pair to pair. I'm sure the company keeps sending him a steady supply of different styles all set to go with his prescription so he will wear them as part of Nike's marketing. It is an extremely competitive and really, really, really, really, really profitable business. The markups at every step of the supply chain are amazing. In the late '80s, I wrote the advertising for a frame company called Tura. They were not that big in Connecticut, but they were one of the largest brands nationally and actually requested by name in some markets. One of the goals was to try to convince consumers to take the fashion angle seriously so that they would purchase multiple pairs. We would advertise in books like Vogue and Glamour and supply them with frames for photo shoots because, well, lemmings have money. Anyway, Nike is trying to leverage their UConn relationship to move as much product as they can. [/QUOTE]