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Message: [QUOTE="Jim, post: 4987137, member: 1492"] To me, this is all about $$$ and recruiting. I am not sure how the revenue from non-conference games gets split, but the nostalgia/old rivalry aspect will bring in TV/cable eyeballs (and $$$). And UConn needs to play games in the southeast to stay in the hunt for talented recruits from that area. Again, I am not familiar with particular recruiting targets, but when you look at the 2025 - 2027 top recruits there are a number from TN and GA that Geno might want to influence by keeping the UConn brand visible in that region. [/QUOTE]