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Message: [QUOTE="oldude, post: 4122667, member: 7511"] From a marketing standpoint, there is a projected path for Paige if all goes according to plan. She has signed a 3 year deal with Gatorade that takes her to 2024. That is significant for two reasons. Paige will be a senior that year and 2024 is an Olympic year. If Paige is able to win one or more national championships at UConn and perhaps a few more NPOY awards, it will be very hard to keep her off the Olympic team in ‘24, particularly if Sue Bird follows through on her stated plan to retire beforehand. Assuming Paige is a key member of the likely gold medal winning USA Olympic team, she will have a significant opportunity to further monetize her market presence heading into the pros and perhaps elevate women’s professional basketball in the US by bringing new fans to WBB. In a similar manner, that’s what Tiger Woods did for golf. [/QUOTE]