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Message: [QUOTE="oldude, post: 4119411, member: 7511"] So Suni Lee’s deal had nothing to do with the fact that she won the Olympic All-Around gold medal in gymnastics? Beyond that, I strongly suspect that the Cavinder twins and Dunne will have a very limited period of time as social influencers before they are replaced by the next pretty faces. Paige is a generational athlete with crossover appeal that major brands will flock to. Athletes like Michael Jordan and Tiger Woods were such individuals. More recently, Simone Biles and Katie Ledecky come to mind. Gatorade has been around for many years. However, I strongly suspect that their marketing folks recognized an opportunity to target a market (young girls/teenagers) where the brand is not as strong as they want. Gatorade’s other female athletes: Serena, EDD, Abby Wambach target an older demographic. Gatorade recently signed Sidney McGlaughlin, who has some appeal to younger women coming off her 2-gold medals in Tokyo. But the appeal of Olympic track stars waxes and wanes every 4 years. Paige will be around CBB for at least the next 3 years competing for championships, while dazzling all of us with her individual brilliance and exuberant personality. [/QUOTE]