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Message: [QUOTE="TeamFirst!, post: 4119367, member: 11538"] Few people would seem to deserve it more than Paige. She's been a wonderful role model in the sport and that's a huge part of her appeal. I'm sure most people are happy for her and by the way, her deals only help the marketability of her teammates. The more exposure she gets, the more publicity she gets, the better it will be for their marketability. She may end up being the highest paid women in the sport. How about that! I mean all of basketball maybe before she's out of college. We can only hope. It sounds crazy but why not a shoe deal at some point unless that is disallowed as part of Uconn's contract. The prospect for a shoe deal is when she goes pro probably. She may end up leaving earlier than we expected as a result of this, not necessarily later. This is a premier signing but it's probably not in the range of a shoe deal. It is probably a huge deal though. Beyond what most people were expecting from NIL. When you sell an extremely high profit item like the Gatorade product line, and have that level of market saturation, it's all about preservation and maintenance. They WANT emerging young athletes to use their sports drink and who better than Paige for the next generation of young girl athletes. It's beyond athletes even. It's a refreshment also even beyond sports. Paige is clearly cool, positive, successful, and FUN. She's a great signing for Gatorade. She's a leader of what is it ...Generation Z? [/QUOTE]

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