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Message: [QUOTE="auror, post: 4624060, member: 1329"] Unfortunately, NIL and player recognition doesn't matter too much. At the end of the day, college sports is about rooting for laundry, the uniform, the state's school or your own alma mater. 1-4 years of relevance for each player doesn't allow for the NBA-style of rooting for a player as they move across teams. And NIL generally comes independent of actual Q score (outside of the influencers masquerading as athletes.) NIL seems to mostly come from affiliation with a program as a means to work around actual payment, not due to a person monetizing actual recognition. In general, football is still a lot easier to follow and watch. 1 game per week generally on the same day. 20 seconds of action followed by 60 seconds of leisure time. It's a sport tailored much better to casual fans. And the culture surrounding Friday Night HS football and college/pro tailgating has become pretty entrenched. Young people do watch/follow more basketball, this is true. I think it will catch up a bit in time, especially as the NBA has done an excellent job of globalizing the game. But the NFL has rebounded from the negative PR of the concussion scandals and is back to their highest ratings ever. [/QUOTE]