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[QUOTE="manbyrd, post: 4623976, member: 8114"]
It's tough, I think both sports betting and NIL will benefit CBB - more games to bet on for gambling and, as you said, more identifiable players than in football for NIL.

But I wouldn't bet on this moving the needle that much, it ultimately comes down to viewership and each of the big four sports in the US has matured and seem fairly set in their hierarchy since the '80s. The only one I see that can make inroads (and has) is soccer.

There are always opportunities to grow conference or regional share, and maybe the NIL will showcase CBB athletes better to a national audience than football.

I don't think this is a bad thing though - having built a competitive basketball, hockey, and baseball program leaves only the football to catch up. With how bad the team has been up until last season, having an athletic program achieve all it has without meaningful football revenue is almost unheard of (or I can't think of any at least). If the only missing piece has the possibility of being the most lucrative I'd hope it's just a matter of time before we get (back) there.
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First name of men's bb coach