I heard you Whaler.
For those that need help with what Whaler was saying... If UConn wants to fill stadium against lesser quality AAC competition, it may have to cut prices going forward (I see a Memphis 4-ticket jumbo hot dog extra large soda super saver fun pack for $60 in our future).
I'm talking longer term with UConn as an example.
Into the future I think everyone is going to feel the challenge of having people show up for any non-marquee event.
Just cruise Stubhub across the country for a Saturday slate. Alabama/aTm - hundreds of dollars to get in the door. Pretty much every other game in the country last week was below face value - many of them a fraction of the cost.
We just watched UConn try to sell season and even mini-plan tickets on the backs of Michigan. Didn't really work.
Now UConn is going to do silly things like offer Memphis and South Florida tickets for $10. All that does is give people a reason to avoid season tickets in the future.
They need to come to the realization that you can't sell all the tickets for the same price even in season packages.
Rounding off they priced the XL basketball tickets at $30 a game for season tickets. Then they'll sell mini plans at $30/game. Then they'll sell single games for $30/game generally.
Once the game approaches and they haven't sold enough they say all games before New Year's $10. Then it's $10 for a Saturday noon start. Then it's $10 for fan appreciation day,..
At the end of it all someone with a pulse says - I can't go to every game anyway and some of them are so bad it's a chore. I can piece together the 6 games I want to see for $125 - why spend $300?
So while offers like these seem to make sense - if you aren't willing to be more strategic on pricing in the long term they can have long lasting damaging effects.
Look at the attendance for the AL wild card chase. Tampa, Cleveland and Oakland didn't get 35k combined the other night.
Look at the PSAs for the Jets and Giants. Yankee Stadium and even Fenway this year to a degree.
Things are changing and the people who price sporting event tickets are not changing fast enough to deal with it.