A bit to unpack here:
First, unsophisticated bettors are called "squares." Sophisticated bettors are referred to as "shar
ps." A
very sophisticated bettor is called a "triple sharp." (Don't ask me why there's no such thing as a "double sharp").

Of course, the
Post journalist can use his own terminology but "squares" and "sharps" are the more widely used words.
Except for the Super Bowl, squares have little impact on the line; they just don't bet enough. Yes, it's the amount of money wagered that influences the line, not the amount of bets,
@Blakeon18 .
Making and adjusting a line is a reasonably complicated task, which helps explain why today's bookmaker is far more likely to have a BA in sportsbook management and a working knowledge of mathematics than be some colorful character with a fedora and a diamond pinky ring. Adjusting the line involves concepts such as "the ladder principle," THP (theoretical hold percentage), PHP (practical hold percentage) and "extension" (the amount of money a book is willing to risk losing on a game).
As mentioned earlier in the thread, the line's purpose is to predict the wagering, not the outcome of a game. Oddsmakers work for the house, designing a structure that
usually provides a profit for the house, irrespective of which team wins the game.
I hope this helps.