Really? I see that all the time. Though it's usually called something more general ('facilities' or whatever). Kids love to see the big weight room (Alabama/MD), and all the space and money spent on sports. Maybe it makes them feel important. They love the hype. It's got to be good to walk up to a veritable palace every day (or imagine doing so -> for recruiting purposes).
Major D1 athletes spend more of their waking hours in the practice facilities than other single place I'd imagine. Many of them are in there all the time. Especially if academic tutoring facilities are part of it.
Also, you'd be surprised at what gets kids pumped these days. The big thing now is uniform unveiling. Whole college football teams go to auditoriums and the new unis are rolled out in front of them. They all go nuts. Doesn't take much to impress I guess.
Ohio U
UTenn
(can't embed with right start time, so I just posted the link to spare the non relevant part)