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Message: [QUOTE="cancontent, post: 5170491, member: 10709"] It's not limited to making the Final Four. Per the ESPN article in the previous post: "The women's March Madness plan is similar to the men's basketball unit program. Each of 32 conferences that receive an automatic bid to the tournament will receive a unit, and additional units will be rewarded for teams that receive at-large bids to the 68-team field. The longer a school's tournament run lasts, the more units the school's conference receives. Conferences decide the distribution of unit revenue to each of its members. Each unit was worth about $2 million for the 2024 men's tournament." Every conference with a bid gets something. The Big12 won't be left out. [/QUOTE]