I think the thread title is a little misleading. I'm willing to bet UConn is more popular in Massachusetts than Harvard, for instance.
But I do find it interesting that the most popular Massachusetts-based college basketball team is Harvard and not that vaunted program on Nut Hill that carries all of New England.
Other surprising states for me are Washington and North Carolina.
Oh and according to Nelson no one outside of Lexington cares about SEC basketball.
The sample for this must have almost certainly been plurality based, and the coloring done by winner takes all.
That is, let's say of all the citizens in Washington they polled, and that number is 100, if the poll was split 35 for Gonzaga, 33 for Washington, 32 for Wazzou, Gonzaga wins the whole state.
"engagement metrics such as Google search, social media following" -- I doubt these are filtered by state of origin. I think this is mostly a measure of national following, not local following.
Yep. No way is Duke the most popular team in NC. They are a distant third.
I lived in NC for about 8 years. 2 in the Charlotte Area and 2 in Eastern NC....no way in hell is Duke more popular than UNC. They are probably number two, by a small margin over NC. State. I am not willing to bet Duke is more popular than UNC in the City of Durham.
I lived in the triangle for a few years. NC State is way more popular than Duke. Just look at the crowds they play to as well.
NCSU has what 20x the local alumni? 30?
Right. That's how I envisioned this having been surveyed. I just figured Washington, a state school in a very large market with a somewhat successful history and a member of the unquestioned number one conference on the west coast would trump the small, private school located on the Idaho border. But I suppose recent history has favored Gonzaga and the bandwagoners have taken notice.
Living in NC (greater Charlotte region), UNC is way more popular that Duke.
I would say...
1. UNC
2. NC State
3. Duke
If Penn State ever got their act together in basketball it would dominate the state. Pitt, Temple, Villanova, St. Joe's, etc. have tepid support outside of their alumni. It's actually pretty amazing that they can't manage to produce a good basketball program.