Et tu, UCLA? | The Boneyard

Et tu, UCLA?

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No fans plus fewer games has added up to big trouble for UCLA’s already grim athletic department finances.

The Bruins’ record $62.5-million deficit for the 2021 fiscal year, according to an unaudited statement of revenues and expenses obtained by The Times, reflected the many ways in which COVID-19 has bushwhacked schools from coast to coast.

“The impact of the pandemic continues to be felt at collegiate athletic departments across the nation,” UCLA athletic department spokesman Scott Markley said in a statement.

The shortfall also revealed several unique challenges that have saddled UCLA with a three-year deficit of $102.8 million, a staggering figure for a department that had not previously operated in the red since posting a negligible deficit in 2004.
 

cohenzone

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My daughter in law is a PhD in college administration from UCLA, totally detests big time college sports pretty much because of the expense. They live walkable to the campus.
 
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It’s not how much you make, it’s how much you spend.
Ncaa really is keeping up with the Joneses.

Rutgers got to the big ten because it spent like a big ten team.
 
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Rutgers got to the Big 10 because the Big 10 wanted the NYC area cable boxes. When streaming becomes the dominant way people watch TV, the Big 10 will regret that they invited Rutgers.
Haha.

Rutgers brings in nothing. It isn’t about reach now, it is about intensity.
 

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