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Message: [QUOTE="azfan, post: 5278588, member: 7748"] Perhaps understates the actual flow of dollars. Another set of "estimates" "[B]Female athletes made up more than half (52 per cent) of a list of college athletes with the most number of name, image and likeness (NIL) deals during the 2023/24 season – an increase from 38 per cent year-on-year, according to SponsorUnited’s NIL Marketing Partnerships 2023/24 report."[/B] [URL="https://www.sportspro.com/sponsorship-marketing/sponsorship/women-college-athletes-nil-deals-sponsorships-2023-2024-sponsorunited-report/"]Female athletes make up 52% of top 100 college stars with NIL deals - SportsPro[/URL] While 72 per cent of men’s NIL deals were allocated to college football players, there was a greater spread among female endorsements. College basketball accounted for 35 per cent of NIL deals, ahead of gymnastics and volleyball with 18 per cent and 15 per cent respectively. The increasing popularity of women’s college basketball has led to a 60 per cent year-on-year (YoY) jump in the number of NIL deals for leading players. This is helped by the growing influence of players such as Caitlin Clark and Angel Reese, with the latter seeing a 4.8 million increase in total followers across her social media accounts. [HEADING=3]Coming next:[/HEADING] The rules around NIL payments are currently under intense scrutiny, with the National Collegiate Athletics Association (NCAA) [URL='https://www.sportspro.com/news/ncaa-nil-rules-federal-judge-injunction-block-tennessee-virginia-lawsuit/']currently barred[/URL] from enforcing its rules that does not allow schools to make NIL payments when recruiting college athletes. The NCAA [URL='https://www.espn.com/college-football/story/_/id/39633142/ncaa-pausing-nil-investigations-wake-tennessee-case']has been forced[/URL] to halt all investigations into ‘booster-backed’ collectives, as it continues to fight for greater authority to regulate NIL deals. [/QUOTE]

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