Estimate of NIL by sport | The Boneyard

Estimate of NIL by sport

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Estimate of NIL by sport. This is a data rich site with significant levels of information down to the school level. You can drill down to the University of Connecticut or Northern Arizona University or Grand Canyon University if you wish.


There are estimates by sport and by conference which are very interesting.

Basketball

Men 3 million
Women 225,000

Reading the analysis and the data confirms my conviction that this revenue sharing primarily impacts the haves and the 90% of schools that are have nots will largely be affected

If these conclusions are correct transfer then for the vast majority of women's basketball athletes will be governed by issues other than pay.
 
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Estimate of NIL by sport. This is a data rich site with significant levels of information down to the school level. You can drill down to the University of Connecticut or Northern Arizona University or Grand Canyon University if you wish.


There are estimates by sport and by conference which are very interesting.

Basketball

Men 3 million
Women 225,000

Reading the analysis and the data confirms my conviction that this revenue sharing primarily impacts the haves and the 90% of schools that are have nots will largely be affected

If these conclusions are correct transfer then for the vast majority of women's basketball athletes will be governed by issues other than pay.

I don't know why they are even bothering calling it NIL because I don't see where the actual definition of NIL is being applied. Is this separate from the "NIL" money the booster can set up for whoever they want to recruit?
 
I don't know why they are even bothering calling it NIL because I don't see where the actual definition of NIL is being applied. Is this separate from the "NIL" money the booster can set up for whoever they want to recruit
NIL collectives


Put simply, NIL collectives are independent organizations that fundraise money for various universities and give it to attending college athletes in the form of NIL agreement payouts. Several NIL collectives guide their athletes through the NIL endorsement landscape.
 
Reviewing the link at the top of this threat provides some very provocative forecasting.

Let's begin with the Huskies. If the settlement proposed goes through each school will be limited to 20.5 million dollars in athletic payments. One nuance is that if a school totals above that using the formula (22 per cent times revenue) they can fund additional scholarships and additional sports.

As an example the Ohio State has approximately 40 million using the formula (22 per cent). As they have the ability to spend 22% of their athletic revenues I find it would be defined belief that they would limit themselves to 20.5 million per year settlement. That would suggest to me that they could invest approximately 15 million dollars in additional scholarships. Or ....... Other funding mechanisms. Wink wink

The University of Connecticut however is at a significant disadvantage as they are currently at 6.5 million using the formula. Essentially what this means is that the University of Connecticut has about 20% of the resources as the Ohio State. The husky simply do not generate enough athletic revenue in the post portal in il world to compete for athletes in football or basketball. One could even forecast the day when revenues trickle down hockey. I mean think about it the Ohio state has so much money maybe they'll start funding a roster of hockey players

The question becomes how does this impact women's basketball. Particularly how does it affect the Huskies especially after Geno retires.

LSU, South Carolina. tOSU, Texas, well pretty much all of the top 25 women's basketball programs currently using the formula are above the 20.5 million dollars that the settlement envisions schools will limit themselves to going forward. So, these schools have wink wink money that the Huskies do not.

Remember University of Connecticut is at 6.4 million.

Ikr

There is no way that the top 25 schools will limit their funding to the 20.5 million. They will either above board increase scholarships or continue beneath the table payments spending between a total of 25 to 40 million depending upon the schools. Wink wink

Our Huskies only have 6.5 million.

I would say after Geno retires perhaps the University of Connecticut might consider moving to the Big Sky or the West Coast Conference where there's 6.5 bill again would allow them to field competitive rosters in football and basketball.
 
Azzi and KK are in the top 12 in WBB NIL


The reported amounts in these sites suggest exaggerated amounts in the speculations on and off the BY


Last year's top 10, Paige tied for 2nd


Coach Prime Time's daughter makes the top 10 ahead of Azzi.


 
Azzi and KK are in the top 12 in WBB NIL


The reported amounts in these sites suggest exaggerated amounts in the speculations on and off the BY


Last year's top 10, Paige tied for 2nd


Coach Prime Time's daughter makes the top 10 ahead of Azzi.


That list is not trustworthy AT ALL
 
Reviewing the link at the top of this threat provides some very provocative forecasting.

Let's begin with the Huskies. If the settlement proposed goes through each school will be limited to 20.5 million dollars in athletic payments. One nuance is that if a school totals above that using the formula (22 per cent times revenue) they can fund additional scholarships and additional sports.

As an example the Ohio State has approximately 40 million using the formula (22 per cent). As they have the ability to spend 22% of their athletic revenues I find it would be defined belief that they would limit themselves to 20.5 million per year settlement. That would suggest to me that they could invest approximately 15 million dollars in additional scholarships. Or ....... Other funding mechanisms. Wink wink

The University of Connecticut however is at a significant disadvantage as they are currently at 6.5 million using the formula. Essentially what this means is that the University of Connecticut has about 20% of the resources as the Ohio State. The husky simply do not generate enough athletic revenue in the post portal in il world to compete for athletes in football or basketball. One could even forecast the day when revenues trickle down hockey. I mean think about it the Ohio state has so much money maybe they'll start funding a roster of hockey players

The question becomes how does this impact women's basketball. Particularly how does it affect the Huskies especially after Geno retires.

LSU, South Carolina. tOSU, Texas, well pretty much all of the top 25 women's basketball programs currently using the formula are above the 20.5 million dollars that the settlement envisions schools will limit themselves to going forward. So, these schools have wink wink money that the Huskies do not.

Remember University of Connecticut is at 6.4 million.

Ikr

There is no way that the top 25 schools will limit their funding to the 20.5 million. They will either above board increase scholarships or continue beneath the table payments spending between a total of 25 to 40 million depending upon the schools. Wink wink

Our Huskies only have 6.5 million.

I would say after Geno retires perhaps the University of Connecticut might consider moving to the Big Sky or the West Coast Conference where there's 6.5 bill again would allow them to field competitive rosters in football and basketball.
Are these the only conferences that are in that range? The idea of the team having to play primarily on the west coast strikes me as odd considering the logistics.
 
Azzi and KK are in the top 12 in WBB NIL


The reported amounts in these sites suggest exaggerated amounts in the speculations on and off the BY


Last year's top 10, Paige tied for 2nd


Coach Prime Time's daughter makes the top 10 ahead of Azzi.


That list is not trustworthy AT ALL
Those lists seem to be making assumptions based on number of social media followers.
 
Those lists seem to be making assumptions based on number of social media followers.
I'm not certain anyone knows - unless contract information is released by the vendor and/or the player. Clearly these estimates are based upon a combination of historical precedent - ie past vendor payments, as you point out media metrics, etc.

These types of lists can provide magnitude and trends and if Paige was earning 1.5 million I would be surprised if the SC guard will earn a quarter of that, but who knows perhaps her persona pays more than Paige with vendors?

I was surprised by top 10 names - Jada Williams? Prime Time's daughter?
 
Are these the only conferences that are in that range? The idea of the team having to play primarily on the west coast strikes me as odd considering the logistics.
Clearly large paychecks will come from the SEC and Big 10 with some outliers - Jada Williams? Miama? Prime's daughter?
 
I'm not certain anyone knows - unless contract information is released by the vendor and/or the player. Clearly these estimates are based upon a combination of historical precedent - ie past vendor payments, as you point out media metrics, etc.

These types of lists can provide magnitude and trends and if Paige was earning 1.5 million I would be surprised if the SC guard will earn a quarter of that, but who knows perhaps her persona pays more than Paige with vendors?

I was surprised by top 10 names - Jada Williams? Prime Time's daughter?

Jada Williams doesn't surprise me actually. She was working on her branding well before she entered college. I remember her being in Canada for a US vs Canada showcase along with some other top prospects. There was a camera crew on hand. Think it was for something called Certified Bucket Getters who were trying to promote up and coming talent.

Deion Sanders daughter doesn't surprise me either. If you have the right contacts, presence in social media, some marketing savvy, etc., the opportunities will be there. Kudos to her hustle.
 
Clearly large paychecks will come from the SEC and Big 10 with some outliers - Jada Williams? Miama? Prime's daughter?
Sorry, but I don't know how this answers my question about UConn playing in Big Sky or the WCC?
 
Jada Williams doesn't surprise me actually. She was working on her branding well before she entered college. I remember her being in Canada for a US vs Canada showcase along with some other top prospects. There was a camera crew on hand. Think it was for something called Certified Bucket Getters who were trying to promote up and coming talent.

Deion Sanders daughter doesn't surprise me either. If you have the right contacts, presence in social media, some marketing savvy, etc., the opportunities will be there. Kudos to her hustle.
You make an excellent point. N i l funding may only be indirectly related to the quality of performance on the court or even the team. Williams was oft-injured in the dirty t and obviously under the fashionista the kitties weren't very good.

This didn't impact Williams as according to the estimates she was a top 10 earner from nil.
 
The NCAA revenue sharing lawsuit/settlement will allocate 5 per cent of funds to WBB.

"Revenue-sharing formula: Many schools are preparing to mirror the back-payment formula in their revenue-sharing model for the future. That means roughly 75% of future revenue will be shared with football players, 15% to men's basketball, 5% to women's basketball and 5% to all remaining sports. Those numbers will differ from school to school, but most power programs have shared similar models with administrators".

 
That list is not trustworthy AT ALL
Perhaps understates the actual flow of dollars.

Another set of "estimates"

"Female athletes made up more than half (52 per cent) of a list of college athletes with the most number of name, image and likeness (NIL) deals during the 2023/24 season – an increase from 38 per cent year-on-year, according to SponsorUnited’s NIL Marketing Partnerships 2023/24 report."

Female athletes make up 52% of top 100 college stars with NIL deals - SportsPro

While 72 per cent of men’s NIL deals were allocated to college football players, there was a greater spread among female endorsements. College basketball accounted for 35 per cent of NIL deals, ahead of gymnastics and volleyball with 18 per cent and 15 per cent respectively.

The increasing popularity of women’s college basketball has led to a 60 per cent year-on-year (YoY) jump in the number of NIL deals for leading players. This is helped by the growing influence of players such as Caitlin Clark and Angel Reese, with the latter seeing a 4.8 million increase in total followers across her social media accounts.

Coming next:​

The rules around NIL payments are currently under intense scrutiny, with the National Collegiate Athletics Association (NCAA) currently barred from enforcing its rules that does not allow schools to make NIL payments when recruiting college athletes.

The NCAA has been forced to halt all investigations into ‘booster-backed’ collectives, as it continues to fight for greater authority to regulate NIL deals.
 
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High school girls are cashing in. I think this is another positive

2025 Top Women’s NIL Earners

It’s not just college athletes cashing in—high schoolers are breaking into the NIL scene in a big way.

  • Anna Frey ($681K), the No. 1 high school tennis player in the U.S., ranks 10th among women in NIL earnings. She competes for Farmington High School and is already landing major deals.
  • Kai Trump ($1.2M), the country’s top high school golfer, ranks No. 81 overall in NIL valuation and is proving that young talent can be just as marketable as college stars.
 

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